There's laws against biking and drinking too, actually, so... yeah. But if you bike a lot, or don't have a car, or are trying to lose weight, what better way to lose weight than biking to the liquor store to buy some beer? Maybe you could buy some light beer... this frame cinch allows you to wheel home with a six-pack. How hipster! Just envision yourself weaving between that traffic jam with a pack of Miller High Life or PBR strapped between your legs. I hope you were wearing a plaid shirt and and unlaced combat boots too. And you were on your way home from an indie show. And you are also wearing a fedora. Am I taking this too far?
Of course this is a product of some Etsy genius.