Is that a bicycle shop?

Bicycle shop in Germany advertises their store by mounting 120 bicycles on their facade. I feel like there's probably a cheaper/more convenient form of advertisement, but this is way cooler than those options.




But like, if there's 120 bikes on that wall, that's 120 bikes you could potentially be selling much more easily if the customer could... ya know, actually see it without having to climb to the third floor window. Whatever, coolness trumps practicality, obviously..