So typical, GAP. You spend the last decade with struggling sales and attempts to redesign your brand to improve your consumer appeal, and you've finally reached the point where people are somewhat choosing to shop at your chain again... and then you change your logo to something even uglier than what it was.
I don't understand... you've had the same logo for 1,000 years-literally when people see that dull blue box, they know its classic GAP. And now they will see ugly Helvetica font and a tiny blue box that looks like it was copy and pasted together with the text on MS Paint. Well, I guess they realized how ugly it is because they withdrew it and are asking facebook fans for suggestions. STOOPID.