because I've literally had posts about Arcade Fire like at least 4 times in the past month. BUT they are seriously doing some good PR with this recently released album, you'd almost think they sold out to the man. Okay, maybe they have, since what I'm about to share with you is a collaboration of AF and Google-- however, it is extremely cool so the snobby music world will probs give them a pass on this.
go to: www.thewildernessdowntown.com
You search your childhood home address with google earth, and the video combines clips with montages of your childhood neighborhood! And of course, as Arcade Fire song plays. It's a music video, kind of... but personalized.